What a $995K Listing Taught Us

Let's jump straight into the market.

Cromford Market Update

• Active Listings: Hovering at around 30,000

• Days on Market: 75

• Listing Success Rate: 71.2%

• Cromford Market Index: 75.9 (still favoring buyers)

https://www.youtube.com/watch?v=JHjLlREyX8A

Two big trends are shaping the market this month:

1. New listings are slowing down—supply didn’t grow last week and is under 10,000 for the 4-week count. That’s the lowest it’s been since early January, which is helpful for sellers dealing with heavy competition.

2. Demand is slipping again—after a few hopeful sparks early this year, we’re now seeing contract activity dip below any level since 2000 (except during the 2007–08).

Real-Life Listing Case: The Cortez House

I submitted an offer for my clients on a home listed at $995K. It was fully remodeled, nearly 3,500 sq ft, on a huge lot with a pickleball court and pool. The listing agent only allowed one open house—and it worked.

• 400 people toured it

• 36 offers were submitted

• It climbed to $2.2 million

That’s a 121% increase—driven purely by demand and a pricing strategy designed to generate urgency.

Here’s the twist: the winning buyer walked. The home is back on the market at $2.2M, but in this shifting environment, we’ll see if it holds.

The takeaway? Pricing is marketing. It sets the tone and builds momentum. Want to talk about how to use pricing strategy to your advantage? Let’s connect.

See you next week.